Check Your List Twice Before Gifting a DNA Testing Kit This Holiday Season

Carolyn Wimbly Martin and Punita Patel

As the holidays approach, many may be considering gifting their loved ones DNA testing kits. However, we encourage you to learn more about the risk to you and your family’s data privacy when placing DNA gifts underneath the tree. These direct-to-consumer (DTC) genetic testing companies make promises about how your “privacy comes first,” but in […]

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Virtual Try-On Features: Augmented Reality Technologies Highlight Evolving Compliance Hurdles Under U.S. Privacy Laws

Carolyn Wimbly Martin and Margaret Horstman

In the wake of the COVID-19 pandemic, social distancing restrictions have made it hard for consumers to try on clothes, accessories and makeup before making a purchase. As an alternative, consumers have turned to augmented reality (AR) “virtual try-ons” offered by brands like Garnier, Maybelline and Warby Parker. AR is the use of digital information, […]

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