Virtual Try-On Features: Augmented Reality Technologies Highlight Evolving Compliance Hurdles Under U.S. Privacy Laws

Carolyn Wimbly Martin and Margaret Horstman

In the wake of the COVID-19 pandemic, social distancing restrictions have made it hard for consumers to try on clothes, accessories and makeup before making a purchase. As an alternative, consumers have turned to augmented reality (AR) “virtual try-ons” offered by brands like Garnier, Maybelline and Warby Parker. AR is the use of digital information, […]

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