The Creators Coalition on AI (CCAI) was born out of the tension between the enormous potential of Artificial Intelligence (AI) and the threat it poses, without robust oversight, to replace the human element of the creative process. Founded by a group of activists in late 2025 (shortly after Disney announced a billion-dollar equity investment in OpenAI), CCAI is an advocacy group focused on fostering harmony between generative AI and creative individuals.

The announcement of CCAI’s formation, with an impressive list of signatories, states that the coalition “is not a full rejection of AI, [rather]… a commitment to responsible, human-centered innovation.” Other like-minded individuals can pledge their support on the website.

CCAI aims to hold generative AI companies accountable for ethically questionable practices, by acting as an advisory council “to establish shared standards, definitions and best practices as well as ethical and artistic protections for if and when AI is used in entertainment projects.” CCAI hopes to use its collective leverage to influence generative AI companies to increase transparency, ensure job security, regulate deepfakes and adopt training methods that keep humans at the center of the creative process.

The creation of CCAI, and the Disney-Sora AI agreement allowing Sora AI to generate videos with more than 200 Disney characters, need to be seen against the backdrop of the 2023 strike by the Writers Guild of America and the Screen Actors Guild, which had as a central issue the compensation of creators whose work was being replicated by AI.

For further reading from our website on the topics discussed here, see the following insights and IP Bits & Pieces®: OpenAI’s Sora 2 and Your Intellectual Property, Will AI Be the Oscars’ Biggest Winner?, The New Songwriters: AI, Music and the Law, Generative AI: Fact versus Expression, AI and Its Impact on the Fashion Industry, and our Artificial Intelligence FAQs.