Hail to the….Washington Football Team?

Jeannette M. Carmadella

The colossal trademark fumble of the Washington Redskins in failing to plan ahead for the need to change the team name has lessons for anyone contemplating a rebranding. The PTO’s “intent to use” application option process and other strategic preparation can avoid the vulnerable trademark position the team finds itself in. The Washington Redskins made […]

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