Apple’s Rollouts of iOS 14.5 and iOS 15 Impact Marketers, App Developers and Small Businesses

Carolyn Wimbly Martin and Margaret Horstman

In April 2020, Apple rolled out an update for its iOS operating system that included new privacy measures (“App Tracking Transparency” or “ATT”) to limit advertisers’ tracking of iPhone users. iPhone users were relieved by their newfound control over which, if any, of their information is tracked. However, this feature has the potential to harm […]

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