Trademarks & Brand Protection

The trademarks and service marks of a business — the words, names, logos, symbols, designs and product configurations by which its goods and services are recognized — are among its most valuable assets. Our attorneys have decades of experience helping a wide variety of clients manage their trademark portfolios in the U.S. and, through our relationships with foreign counsel, internationally, including strategic trademark selection, registration, monitoring through our trademark watch system, licensing and enforcement. This experience has been invaluable in applying traditional trademark principles to issues presented by new and advancing technologies. The firm’s expertise includes the protection of trade dress, trade secrets, and non-traditional intellectual properties and resolution of disputes involving a range of false advertising, infringement of publicity rights and other unfair competition claims.

Representative Matters

  • Managing trademark portfolios for businesses, nonprofit organizations and individuals across enterprises
  • Litigating disputes before the Trademark Trial and Appeals Board (TTAB) and in federal court
  • Helping start-up entrepreneurs identify their IP assets, develop a brand protection strategy and prioritize opportunities to maximize resources
  • Recovering domain names for clients through the Uniform Domain-Name Dispute-Resolution Policy (UDRP) administered by the World Intellectual Property Association (WIPO)
  • Securing intent-to-use trademark protection, particularly for international entrepreneurs seeking to start businesses in the U.S.
  • Protecting trade secrets through the use of non-disclosure agreements (NDAs)
  • Tackling unsettled issues regarding balancing of First Amendment rights and traditional positions of the U.S. Patent and Trademark Office (USPTO) prohibiting registration of allegedly disparaging marks or federally banned products such as cannabis
  • Strategizing with clients attempting to use surnames as trademarks