NCAA Rule Change Paves the Way for Student Athlete Endorsement Deals

Carolyn Wimbly Martin and Ethan Barr

On January 22, 2022, the NCAA is expected to formally adopt changes to its constitution which were initially approved on June 30, 2021. At that time, the NCAA agreed to allow college athletes to profit from their likeness for the first time in history. The decision came after pressure from impending state laws and years […]

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