Di-Stink–tive Trade Dress: Play-Doh Registers Its Scent with the USPTO

Samuel Meredith

On May 18, 2018, Hasbro announced that the United States Patent and Trademark Office (“USPTO”) approved its application to register the scent of its well-known Play-Doh clay. 1 Barring a successful legal challenge to the registration, this development means that Hasbro will be able to prevent its competitors from using confusingly similar scents for their […]

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