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Trademarks & Unfair Competition

The trademarks and service marks of a business -- the words, names, symbols, designs and product configurations by which its goods and services are recognized -- can be some of its most valuable assets. Our attorneys have decades of experience helping a wide variety of clients manage trademark selection, registration, licensing, and enforcement issues.

Our full-service trademark practice can help you to:
- Select distinctive marks
- Search for conflicting marks
- Register your marks domestically and internationally
- Maintain your registrations
- Enforce your rights in court and the U.S. Patent and
   Trademark Office (PTO)
- License your trademark portfolio effectively
- License the right to use another entity's mark
- Negotiate co-existence agreements
- Defend against claims of infringement by third parties
- Negotiate agreements with third parties to use their marks

Examples from our practice
  • Defending, in conjunction with another law firm, a client's practice of delivering "pop-up" ads on the Internet against various claims of federal and state trademark infringement, misappropriation and trespass to chattels. Since novel issues necessitate novel approaches, part of the litigation plan consisted of identifying and working with a Harvard Business School professor to develop expert testimony on how "pop-up" ads benefit consumers and enhance competition in the marketplace. We also retained a nationally-recognized survey expert to identify flaws in plaintiff's survey evidence. When the U.S. District Court for the Eastern District of Virginia ruled in favor of our client, the judge's opinion adopted much of the reasoning of our brief.


  • Clearing, protecting and maintaining a portfolio of trademarks for a major telecommunications company.


  • Protecting the University of Arkansas' collegiate logo, "Razorbacks," against trademark infringement. The Board of Trustees of the University of Arkansas v. Professional Therapy Services, Inc., d/b/a Razorback Sports and Physical Therapy Clinic, 873 F. Supp. 1280 (W.D. Ark. 1995).


  • Obtaining trademark protection for the University of Wisconsin's collegiate logo, "Bucky Badger," The University Book Store, et al., v. The Board of Regents of the University of Wisconsin System (33 U.S.P.Q.2D (BNA) 1385 1994).


  • Successfully effecting trade dress protection for bottles and containers, Paddington Corp. v. Attiki Importers & Distributors, Inc., 996 F.2d 577 (2d Cir. 1993).


  • Serving as co-counsel representing a mobile telephone company in a registration proceeding before the PTO and in a civil trademark action against the claim that its mark is generic.


  • Representing the owners of a historic inn at the center of an important branch of the American Arts & Crafts movement, in their efforts to protect trademarks used in connection with the Inn and related merchandise.


  • Defending a regional coffee service company against service mark infringement and dilution claims of a national coffee equipment manufacturer.


  • Helping a national education association protect and license its trademarks.


  • Securing protection for the trademarks and service marks of a large, regional alarm system company.


  • Securing protection for the trademarks and service marks of a gourmet New York area ice cream and Italian ices chain.


  • Protecting the trademark rights of a regional equine advertising and information publication against infringement by third parties.


  • Protecting the flavored rum brand of a major alcoholic beverage company against infringement by an ice cream manufacturer.


  • Protecting the interests of a variety of clients in domain name disputes.


  • Filing a declaratory judgment and injunctive action to ensure that a client’s new business Advanced Lipodissolve Centers) can use the descriptive word Lipodissolve claimed as a trademark by a third party defendant.


  • Defending a client’s trademark application for IVY LEAGRO in an opposition proceeding before the Trademark Trial and Appeal Board filed by the Council of Presidents of the Ivy League.


  • Securing cancellation of a Boeing Company registration (FOREVER NEW FRONTIERS) that incorporated a telecommunications client’s famous FRONTIER trademark.


  • Advising Frontier, a national telecommunications company, on its branding and media campaigns.


  • Assisting numerous start-up businesses in selecting and protecting names, logos and symbols.


  • Counseling the U.S. subsidiary of a foreign cosmetics company on its trademark strategy.


  • Developing a strategy for a domestic company to maintain its trademark rights in light of Madrid Protocol filings claiming competing rights.


  • Chairing a trademark subcommittee of the Intellectual Property Owners Association (IPO), www.ipo.org, focusing on initial interest confusion.

 

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