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Lutzker & Lutzker Client MyBlockNYC Featured in MoMA Exhibition

MyBlockNYC.com, a just-launched interactive video mapping website, is featured in “Talk To Me: Design and Communication Between People and Objects,” a new exhibition at New York’s Museum of Modern Art. Co-created by New York natives Alex Kalman and Alex Rickard, the site incorporates user-submitted videos to bring to life a block by block interactive map of the Big Apple, allowing viewers to create an intimate and constantly evolving portrait of New York City. Through the MoMA exhibition visitors can explore the site on a 40-inch touch screen kiosk and then, if they are so inclined, shoot their own video outside, upload it to the site and have their footage become part of the MoMA exhibition. The project also includes partnerships with New York City public schools, allowing students to learn filmmaking using a MyBlock curriculum and focusing on their own neighborhoods. Lutzker & Lutzker has provided intellectual property support for the innovative new venture, which will soon include mobile apps as well as the website. The MoMA exhibition, on view until November 7, 2011, “focuses on objects that involve a direct interaction, such as interfaces, information systems, visualization design, and communication devices, and on projects that establish an emotional, sensual, or intellectual connection with their users.”